I approach photo art direction as an extension of brand storytelling, creating imagery that is emotionally resonant, culturally relevant, and strategically aligned to the customer experience. My work spans lifestyle, retail, campaign, social, and enterprise photography, with a focus on building visual systems that feel elevated, human, and connected across every touchpoint.

Throughout my career, I’ve led large-scale photo productions, developed creative direction for integrated campaigns, and built operational frameworks that support high-volume content creation at scale. At The Home Depot/Home Decorators Collection, I built and led a $2M enterprise photography function, directing more than 200 shoots supporting e-commerce, catalog, and integrated marketing initiatives reaching over 60 million customers.

My experience includes overseeing creative concepting, shot development, styling direction, set design, talent direction, post-production alignment, and cross-functional collaboration to ensure photography not only reflects the brand visually, but also drives engagement, commerce, and emotional connection.

I create digital experiences that connect brand, culture, storytelling, and audience behavior across immersive platforms. My work sits at the intersection of creativity and strategic business impact, building digital ecosystems that are emotionally resonant and designed to drive engagement at scale.

Across my career, I’ve led integrated digital campaigns, social-first storytelling, e-commerce experiences, and enterprise brand transformations for globally recognized companies including Delta Air Lines, Comcast NBCUniversal, The Home Depot, Macy’s, and Jack Henry.

At Delta, I led the evolution of the company’s global digital and social brand expression across content, experiential, and enterprise marketing touchpoints, helping modernize the brand while preserving the emotional equity of one of the world’s most recognized legacy brands. I also led culturally driven social storytelling initiatives tied to sports, entertainment, and real-time cultural moments, developing some of Delta’s highest-performing social content and exceeding engagement benchmarks by more than 80%.

I believe print and out-of-home experiences should do more than capture attention, they should create presence, emotion, and lasting brand recall. My work across retail, transportation, entertainment, and enterprise marketing has focused on developing visually compelling campaigns that translate seamlessly across physical and digital environments while maintaining strong creative consistency and storytelling impact.

Throughout my career, I’ve led the creative direction and execution of large-scale print, environmental, and integrated brand campaigns spanning catalogs, retail environments, experiential installations, transit, event branding, and multi-channel marketing systems. From overseeing catalog design and photography across 200+ markets at Macy’s to delivering integrated campaigns reaching more than 60 million customers at The Home Depot/Home Decorators Collection, my work has consistently connected brand storytelling with customer experience at scale.

More recently, my leadership at Delta has included developing global design systems and experiential brand expression for initiatives including the Olympics, CES at Sphere Las Vegas, and enterprise-wide campaign ecosystems that extend across physical, digital, and immersive customer touchpoints.